Landing on the right web Design Company can prove to be quite a hard task for some companies and small business owners. The web designing market is booming and there are many design companies, therefore choosing the right own is overwhelming. Luckily, there are easy tips and tricks to assist you make the right choice. However, there are a few myths that surround this topic that make decision making difficult as seen below.
The first myth is that a potential designer or design company should show you a visual imitate of the proposed site that is to be designed for you. This is actually one the most frustrating myth that faces many of the web design companies and web designers.
However, it appears to be self imposed frustration given that many other website design companies do offer visual mock-ups when proposing their services to the potential client. At the end, though, the client is the one who loses.
If the design company shows you a proposed site design prior to hiring them and you finally do not hire them, their cost of sales has risen. This is because they still have to offset the cost of labor of designing a web that was never purchased.
As their sales cost raise, so much their cost of service in order to maintain their profitability. These increased costs are passed on to the clients that hire them. Therefore in the end, hiring one of these designers will leave you either overpaying for the services, or they will just be selling to you a pre-designed, non custom website template which they have tried to sell to other countless people.
The second myth is that a web design company with previous experience in your particular industry is better that one without any previous experience. This is not very important and is risky at the same time.
A design company should always approach every given project with zero assumptions. This means that the design company should never assume that what is needed for one auto mechanic or even wants, the same design solutions, that another one does. Industry experience is for one size fits all designers who specialize in giving the same thing to each client within the same industry.
The design company should specialize in designing customized solutions to every business, all time and with any budget. Therefore for the potential design company their interview to you should be centered on your business, you industry and the goals you have for your website.
Industry experience does not tell the design company what specific problems your business is facing. Given for instance, for a starting and an expanding business, though, in the same industry they have different needs.
The third myth is that the best designer is the cheapest designer. Though taking several forms, the fact is, web design is not the cheapest thing that you will ever pay for. A properly designed website should be designed to help or enhance your business to increase the sales, customer retention, and profitability amongst others. Therefore for this reason the website designing cost should be viewed as an investment in the business.
Overlooking this fact, many businesses quickly shell out $4,000 for direct mail equipment, but they are shocked when they are told that their website could cost just as much.
Factors to Consider when Choosing a Design Company for your Website
Your style: The designer should match your style. Every design company has their own unique style. Not only in the look and feel of the site they build but the way they work as well. Often over looked is the working design style. As a first step, gain some of their working style from their own website.
Do not underestimate the impact that is reflected from the working style of the design company on the success or the failure of any design project. Within the development process, normally the designer and the client work closely together and any clash of personalities will not result to a finished project that both parties can be proud of.
The communication between the two: The design company should communicate the way you want to communicate. Companies and individuals have different preferences when it comes to communication. Some given individuals and a few companies will communicate via e-mail, whereas others insist on meeting in person concerning all matters, while others prefer teleconference.
It is of most importance, therefore, to consider a design company that is okay communicating in the way you feel most comfortable. If you are verbal by nature, a design company that communicates via e-mail will probably not suit you.
The key towards successful results for both the client and the company is successful communication. It also saves on re-work needed because requirements were not communicated across properly.
The location of the designer: Given that you are the type of meetings person, it is sensible to look for a designer company near your locality. This way the designer is able to understand your pace of life and business, climate and other local concerns. The designer however, should acknowledge that the internet is a global entity, and your site should appear as widely as possible.
While going overseas for a design company, consider important factor like distance partnership, language barrier, different cultural practices with direct effect on business standards and style and also difference in time zones.
Doing Without the Design Company
There are several reasons for not opting for do-it-yourself option system. The biggest of them all is the common ‘you-get-what-you-pay-for’ rule. Believe or doubt, when you design your own website it is obvious, and what’s more, is that it is not a good message to the customers.
Having no website is less damaging than having a poorly designed one. Research shows that 75% of consumers research a given company online before doing business with them. Therefore, if your website appearances shout run of the mill, and then be assured that that is the impression stuck with your client.
There is a central theme in this article; shop around; take some time to evaluate the possibilities, trust your own experience and your instincts and comprehend that finding professionalism, style and skill that will truly work for you takes time, a lot of consideration and commitment from both the client and the design company.